Grey London creates for Toshiba
Timesculpture is a stunning progression of the ‘bullet time’ technique made famous by films such as The Matrix. Rather than showing a 3-D rotation of a still moment, this groundbreaking new filming process manipulates moving snapshots of time using Toshiba technology, redefining cinematic human movement.
The shoot was made possible via the construction of a purpose-built camera rig, weighing over half a tonne and housing 200 Toshiba Gigashot HD camcorders. Over 20 Terabytes – 20,000 Gigabytes – of video data was used, taking over 336 continuous hours to process.
The pioneering technique, created by Hungry Man’s Mitch Stratten, was embraced by Grey London to symbolise the step change of Toshiba’s new upscaling technology, itself an important development in television history. Toshiba’s new technology allows its new range of LCD TVs to ‘upscale’ standard-definition (SD) broadcast content – such as a Freeview TV signal or a DVD – to near high-definition (HD) quality.
